Effective Date: December 1, 2004

We value the trust you place in South River Trading Co. (South River) and want to ensure that you understand what information we gather about you and how we use it. South River will never rent or sell any personably identifiable information about you to any other organization. Name, phone number, shipping addresses and other information necessary to process your order will only be collected at the time you place the order and will be stored and used to process your current or future orders. This information will be shared with other organizations only as necessary to carry out your instructions, such as with a credit processing organization or shipping organization.

Email addresses will be retained by South River only when you voluntarily open a user account or request that we communicate with you. Your email address will be used to identify you and to communicate to you the status of any orders you place with South River. You will be given an option when you open your account to elect to receive additional correspondence from South River about new products, offerings or other promotional information specifically from South River. You may change this option at any time by modifying your preference in your account.

To continuously assess the quality of our site, we may track certain information about the way our site is used. Additionally, South River may use your personal data, such as shipping address as well as any other information which you voluntarily give us, for the purpose of gathering aggregate, anonymous demographic information about our customers. This information will be used to improve the quality of your shopping experience with us.

South River's web site contains links to other sites as a courtesy to our users. South River does not endorse nor is it responsible for the privacy practices or the content of these Web sites. South River will share information as necessary to respond to subpoenas and court orders; to assist governmental authorities to investigate, prevent, or take action regarding suspected illegal activities, actual fraud, and potential threats to the physical safety of any person; to exercise our legal rights; or as otherwise required by law. We may share customer information as part of a sale or merger of all or part of our businesses.

This privacy policy is subject to change and the changes will become effective immediately. If we materially change the way we collect or use personally identifiable information we will notify account members of the changes via email and by revising the effective date of the Privacy Policy appearing at the top of the page. If you have additional questions or would like further information on this topic, please contact our Webmaster at webmaster@PicturePaper.com.